Breathtaking northern landscapes are the setting of a free-spirited journey of self-discovery and nature love. Discover the new Fall-Winter 2024 Advertising Campaign by Kate Phelan, interpreted by a beautifully captivating Mathilda Gvarliani and immortalised by photographer Nigel Shafran.

This season's protagonist not only lives in the Weekend Max Mara world but becomes a Weekender in spirit. Her wardrobe fully embodies her personality wherever she is and further enriches every experience.

Outerwear is big in this collection and cosily elegant staples in rich complementing earthy tones are the Weekender’s go-to pieces to accompany her on her highland adventures.